Rank algorithm update from google weeded out a lot of good or bad websites, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they add your links to those linking websites without context, the content on those sites will never be updated, almost all of them are garbage, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Examples will be great for explanation. In the very beginning, I didn’t know better, I needed to rank the keyword, chain puller, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we put the link in relevant context, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, kids clothing , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As far as SEO concerned, quality article marketing is much better than plain link building. Now imagine you have your own blog network, for instance load bars, you will have the power to push any sites up in search engines.
At the end of day all you need to do is to create quality content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to give our love for creating and sharing quality content and not to worry about the search results all the time. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, have a taste of this one, Grade 70 Chain, nice writing, good content, published on popular site, all these points make it perfect for SEO.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.